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#Wechat official account service how to
#Wechat official account service upgrade
#Wechat official account service verification
#Wechat official account service license

It serves as a communication channel for account owners to influence and engage with their followers. Similar to a Facebook Page, it is a public profile which allows individuals or organisations to publish content, attract followers, and sell their products and services. What are Official Accounts in WeChat?Ī WeChat Official Account is also known as a WeChat public account, which translates to 微信公众号 in Chinese. So, what exactly is WeChat Official Account and how can brands set one up? This article will be the first of a three-part blog series, exploring WeChat Official Accounts and how marketers can leverage this to enter the Chinese market. Through this channel, you can engage with your audience and establish influence among key consumers. Not only is it one of the most popular messaging apps, but it also provides a number of other popular features and services including Moments, WeChat Pay, WeChat Mini Program, and WeChat Official Account.įor companies looking to set foot into the Chinese market, WeChat Official Account is a good place to start introducing your brand to a Chinese audience.

The average WeChat users spend around 82 minutes on the app every day, making it an unmissable social platform for international brands who hope to tap into the mass Chinese market. If you have had a customer base and aim at providing customized service for them and customer relationship maintenance, a Service Account will make sense.With approximately 1.151 billion monthly active users, WeChat is now one of the most popular Chinese social media apps in the world. If you want to broadcast your brand or your products, a Subscription Account is more valuable. Which one to choose depends on what kinds of things you want to do with your potential customers and what do you want to get from your customers.

All Official Accounts can apply for a mini program. It’s a lightweight version of Officials Accounts and APPs.

Mini program aimed at provide service for users, has no article deliveries.

Service Accounts are more likely to provide customized services to users.

Service Accounts can deliver contents to fans forth a month while Subscription Accounts can deliver contents to fans every day.

Most foreign company would like to choose this one to launch their WeChat Marketing.

Subscription Accounts are used by individuals and companies to deliver general contents to attract traffic.

Difference among Subscription Account, Service Account and mini program.

Your account name is single one, others cannot use.

Add external links into your content directly.

Apply for an advertiser and launch ads for your account and get data feedback anytime.

Your account will rank on top when people research related content or accounts.

Difference between Certificated Account and Non-Certificated AccountĪ Certificated Account can do the following thins but Non-Certificated Account cannot:.

#Wechat official account service upgrade

Difference between Personal Official Account and Corporate Official AccountĬorporate Official Account can upgrade to Certificated Account and Service Account directly but the Personal Official Account cannot.The Corporate Official Account can get certification from Tencent, but cannot use your company’s or brand’s name, or it would not pass verification. Please note that, the Personal Official Account may use your company’s, brand’s or products’ name but cannot get certification from Tencent. Pay attention, you cannot register a corporate Official Account with your own business license.

#Wechat official account service license

2.A Corporate Official Account with certificationĢ）Business license scanning copy of your cooperative partner in China.

#Wechat official account service verification

A Personal Official Account without certificationġ）A commonly used mailbox which haven’t registered an Official Account before.Ģ）Photos of an ID card and the man himself (the operator) take the ID card and the operator’s WeChat account to scan the QR code.ģ）A commonly used contact phone number which used to receive the verification code.Ĥ）Name of your Account, cannot be the same with other accounts and limited within 3~30 characters.ĥ）Description of your account within 280 characters.

#Wechat official account service how to

Want to launch your Chinese social media marketing on WeChat but don’t know how to set up a WeChat Official Account or which kinds to choose? And what’s the difference among them? Which one is the most suitable for you? Set up a proper Official Account, start your successful WeChat Marketing.ġ.